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There are certain things in life you would prefer NOT to do, like going to the dentist, looking for an auto in person, and dealing with a Real Estate Agent. WHY? Because from the minute you are in their presence, you start and continue to feel uncomfortable.

I want to clear up something for you right upfront. "People buy real estate from me, I don't sell real estate to them". People buy real estate from me because what they buy "through my services", makes sense to them, and it fits their goals, comfort level, and financial limits. Thinking back, I know there was never a situation where I was not able to face a Client in a social or public arena after we concluded a transaction. AND, I want you to feel the same way after we conclude our business together.

Part of my real estate function is to create a trust and comfort level that you have never experienced before during any buying or selling process. That's even if you don't work with me in a transaction. I live by my main goal of wanting you to believe that even if we can't work together, that you may know of someone else at some point who can use my services. I have built relationships with people who have kept me in business for a lot of years, and I want that to continue. So, I need your help in continuing my REFERRAL NETWORK.

I promise to provide you with more pertinent data than most other Realtors in the area.

I make it easy for people to do business with me. I call it my Points of Difference Marketing Program, and I have one for Buyers as well as Sellers.

My Market Analysis goes far beyond a typical CMA that agents prepare. I have extensive litigation experience, with expert witness court testimony. My real estate market analysis work will stand up in court. A CMA is generally the least acceptable in court, if at all. This service is included in my marketing package.

This Program can save you thousands of dollars, if you qualify.

It does not fit everyone's scheme, but it is again another Point of Difference to discuss with me personally. This Program will not be discussed in emails or telephone, or snail mail, for obvious competitive reasons.

FOR SELLERS. Most Sellers are given various types of "CMA's", some of which are just copies of MLS sheets of Sold Properties. I provide you with a detailed analysis, with price adjustments, and narrative explanations. ALL are compiled on the typical URAR Form Report used by Lenders and Appraisers.

FOR BUYERS. Lots of Buyers work with a "Buyer Agent", who is supposed to look out for the Buyer's best interests. I have seen too many cases where that does not occur. In fact, I have been used by attorneys in court as an Expert Witness to give testimony regarding Market Values connected with the purchase of real estate.

Buying real estate is often times an emotional purchase. I will make sure by the use of my expertise that you will pay a fair price for the property you want to buy. Most Buyers think that the Appraiser will protect their interests, and appraise it for its true market value. They are working for the Lender, who wants the Loan, and at times appraise property for what it sells for, not for what it may be worth, compared to other similar properties.

So I will also be there so you don't over-pay, which does occur in the Valley.

The true test for both Buyers and Sellers of an Agent's worth is usually after the sale is completed on paper.

There are LOTS of "Chefs" in the proverbial "kitchen" who can spoil the soup, many times, unintentionally. But, lots of times, through either a mis-communication, a mis-understanding, or a lack of communication, some deals fall through. Some cannot be controlled, while others, can be salvaged. My excellent common sense negotiating skills, and multi-licensed background will help smooth out a few bumps that can occur during this ever-complicated process, especially with the advent of all the inspections and regulations that are a part of every transaction in today's world of real estate.

There are many things that have changed about the real estate industry since I first entered it in the 1970s. But some of the more significant ones have been in recent years, mostly with the Advent of the World Wide Web, or Internet. "Information" has become much more readily available to the general public, even the much protected MLS systems in some parts of the country. Look at Realtor.com, and you will know what I mean. The MOST important Cog in that wheel, however, will not change in my estimation and belief. People will always NEED someone like me to "interpret" that information, and to "verify" that the information is correct.

I cannot tell you how many times I have been called in on a litigation case by a lawyer for their client involved in a real estate mess "after the fact", being called as an Expert Witness for court testimony. Sometimes I was later asked to bail them out, through my real estate services, of a "good deal" gone sour. The most recent case was regarding confusion between two agents about "dual agency" and the Buyer's Agent, listing and selling prices, and two appraisals.

I still and always will believe that the most important decision you will make regarding any real estate transaction, will be the person you pick to represent you, to be on your side of the table, before, during and after. So, CHOOSE WISELY.

Who said nothing is FREE anymore? Well, I provide a FREE Appraisal Report with every listing that I get as part of my Points of Difference Marketing Program. It is NOT a CMA type that you would get by a regular sales agent. It is a standard URAR Form Report used for mortgage lending purposes, etc, and completed under typical FNMA guidelines. It will lend more credibility to Buyers, and based on national statistics, will bring a 2% higher average sales price than your competition, and generally, less market time. Email me for more information, or call me.

I have LOADS of free stuff I can send you about whatever part of the Valley that interests you. Some examples are Relocation Kits, Golf Course Info, New Home construction Info, AZ Market Trends, Tax Assessment Info, How to hold Title in AZ, The Differences in Title Insurance Policies, and much more. It is better for YOU to tell me what you need, or are looking for, and I will get it for you, if it is available, either in print, or on the Web. Some of these can be located in my General Links Section.

I am here to provide "exemplary service" to you, some of which in the materials I am able to get you. I was not given the title "Mr Real Estate Info Man" by accident. If you don't believe me, email Gary Macchioni, a PA Mortgage Broker, who came up with the Phrase! He can be reached at gbmacc@hotmail.com.

Buy a house from me, and I will provide you with FREE Lifetime Appraisals, for a 2nd mortgage, for a re-fi, for a home equity, etc, for as long as you own the house, and as long as you live in it, for as long as I am a Certified Residential Appraiser, which has been since 1992!

I mostly work in Commercial/Investment RE areas, as a generalist, both for sales/leasing, and in every area other than property management. I have performed Site Selection work for 4 major companies, and recently, for a national hotel developer, finding them an in-fill site in the Phoenix area.

I have completed all four required Core Courses with the CCIM Institute, and also two required Courses with the REALTORS Land Institute.

See my other area covering Consulting.